Studio APS is your one-stop shop for supercharging D2C brands. Helping DTC brands scale with Paid Advertising, Creatives, Web Design, Search Engine Optimization & CRO Strategies
Your brand deserves more than cookie-cutter strategies and sporadic optimizations. Jumping from one agency to another isn’t growth—it’s damage control
Early traction often comes from a few things going right — a good product, a couple of winning ads, some momentum. Scaling breaks when growth depends on tactics instead of systems.
Scaling doesn’t fail at one lever. It fails when multiple layers aren’t aligned.
The brand was doing ~₹28L/month with strong demand but was constrained by fragmented account structure, inconsistent offer communication, and operational leakages across catalog, landing pages, and inventory, so we rebuilt growth around a full-stack paid + tech execution system. We stabilised and scaled Meta using cost-cap and tROAS campaigns segmented by hero categories and price bands, standardised offers across ads, PDPs, and feeds, expanded AOV through collections, bundles, and price anchoring, and fixed backend inefficiencies via catalog enrichment, out-of-stock automation, dynamic in-stock landing pages, and parallel SEO optimisation. Within 4 months, this system-led approach scaled revenue from ₹28L to ₹3.8Cr per month without brute-force spend.
Insight: Scale happens fastest when ads, catalog, landing pages, and inventory operate as one system.
This FMCG brand was scaled over 12 months as a full-stack growth system rather than a pure paid-media play, addressing constraints across fragmented campaigns, low AOV, PDP inefficiencies, inventory mismatch, and weak retention. We rebuilt campaign structures around SKU velocity, margins, and stock depth, engineered AOV growth via bundles and quantity-based offers, optimised PDPs and catalogs for paid traffic with stock-aware automation, and ran SEO and retention in parallel to stabilise blended CAC and compound LTV—resulting in ₹17 Cr in revenue at a sustained 4+ blended ROAS.
Insight: Scaling unlocked once acquisition, conversion, inventory, and retention were engineered as one system
This was an established offline fashion brand with proven demand but no D2C infrastructure, and the founders partnered with us to build and scale their online channel from scratch—fast, without burning capital. We launched the brand as a paid-first growth system, building a Shopify store optimised for mobile buying behaviour and high-intent paid traffic, with CRO embedded from day one across PDP structure, trust elements, checkout flow, and offer visibility. Creative direction was tightly defined early to align ads with on-site experience, enabling rapid signal validation before controlled scaling. Once conversion stability was proven, budgets were ramped systematically based on creative performance, PDP behaviour, and checkout data, taking the brand from ₹0 to ₹45L/month within 3 months at a sustained 3.8 ROAS while building a repeatable D2C growth foundation.
Insight: Strong offline brands scale online fastest when tech, CRO, and creatives are built for performance from day one.
This fragrance brand was doing ₹6–7L/month but faced unstable growth driven by a few quickly fatiguing ads, so we rebuilt performance around a repeatable creative system rather than targeting tweaks. Ads were restructured around emotion-led storytelling—mood, identity, and use-cases—each mapped to a clear funnel role and supported by disciplined testing to control fatigue. Scaling was driven by repeatable creative patterns with deliberate budget increases under operator-level oversight, taking the brand from ₹7L to ₹28L per month within a few months with stable, predictable growth.
Insight: Fragrance doesn’t sell on notes — it sells on emotion. Systems turn that emotion into scale.
This D2C haircare brand was doing ~₹29L/month but couldn’t scale profitably due to low AOV driven by single-product purchases, so we shifted focus from traffic growth to offer and AOV restructuring. By introducing routine-based bundles, tightening pricing ladders, and positioning products as a complete curl-care system rather than standalone SKUs, we lifted cart values without aggressive discounting. Spend was scaled selectively under close operator oversight, taking the brand from ₹29L to ₹50L per month in under three months, driven primarily by stronger offers and higher AOV.
Insight: Scaling haircare brands gets easier when you sell routines, not individual products.
Most brands fail at scale because growth is fragmented across vendors. We operate as a single internal growth team, owning the full system.
No hand-offs. No blame games. No silos
Scaling without understanding unit economics is how brands bleed cash.
If you don’t know your unit economics, you’re not scaling — you’re gambling.
Most brands don’t stall because ads stop working. They stall because creative production has no system and fatigue prevention.
We build creative pipelines that produce winners consistently.
Studio APS, led by Harsh, offers end-to-end creative and marketing solutions with a deep understanding of your brand.
Harsh is easy to work with, identifies brand gaps, and offers smart solutions. He’s been dedicated to our growth through performance marketing and SEO. Highly recommend!
Working with Studio APS has truly transformed our business. Their performance marketing expertise boosted our online presence and sales.
Working with Harsh, founder of Studio APS, on performance marketing for Miakee has been a great experience. He’s data-driven, responsive, and focused on delivering strong ROAS and scalable growth. I highly recommend him to any brand looking to level up their marketing.
I highly recommend Harsh Ruia and Studio APS. They boosted our ROAS from 2.8 to 4, handled end-to-end ops, and created content that truly connected. Their proactive approach made them a valuable growth partner.
Studio APS built the perfect e-commerce site for StudioModa India, staying true to our brand. They're prompt, professional, and understand the Kolkata market well. Highly recommended!
Studio APS has made our website and handles our social media. I am very happy with output. They are very professional and deliver quality product on time. I highly recommend them.
They understood my goals, boosted my online presence, attracted customers, and built strong brand engagement using advanced tools.
It’s a pleasure working with Studio APS. They’re organized, prompt, and plan calendars in advance, giving us time to add ideas and changes. Wishing them continued success!
We've worked closely with Harsh and APS across multiple clients, scaling several brands from 1 to 100. Harsh is easy to work with, honest, and sharp—highly recommend!
We run and scale ads across Google, Facebook, Instagram, and YouTube using proven strategies that actually deliver. No hacks, no shortcuts — just deep platform expertise and smart execution. You can’t game trillion-dollar platforms. We focus on mastering them.
We help you build a strong SEO foundation, create content that ranks, and fix technical issues holding your site back. From keyword strategy to content planning and on-page optimization—we cover it all to grow your organic traffic and drive real results
Creatives drive performance. We don’t just guide—we deliver. From direction to final assets, we craft visuals that attract, answer objections, and drive conversions. Why settle for pretty when you can have pretty effective?
As traffic costs rise, having a high-converting landing page matters more than ever. We give you clear, tailored suggestions to help improve your site and turn more visitors into customers.
We help you find your product-market fit, plan media spends smartly, and set up the right tools to streamline your digital operations. We also work on boosting your LTV and AOV with solid growth strategies.
We help you turn one-time buyers into loyal customers with smart retention strategies. From email and WhatsApp flows to repeat purchase nudges and personalized offers—we set up systems that boost LTV and keep your customers coming back
1. Breakeven ROAS definition
2. Contribution margin mapping
3. CAC guardrails by channel
1. Offer stack optimisation
2. Bundles, pricing & incentives
3. AOV uplift before traffic scale
1. Structured creative testing matrix
2. UGC / Static / Offer-led angles
3. Hook & angle frameworks
4. Format-wise testing (UGC / Static / Hybrid / Offer-led)
5. Weekly detailed creative analysis
6. Clear kill / scale rules
7. Fatugue prevention planning
1. PDPs built specifically for paid traffic behavious
2. Mobile-first conversion fixes (speed, hierarchy, trust, signals)
3. Checkout friction removal (steps, distractions, payment logic)
4. Bundle presentation & cross-sell logic on PDPs
5. In-Cart and pre-checkout upsell flows to lift AOV without discounts
1. Collection-level SEO for scalable, high-intent pages
PDP & category intent mapping aligned to purchase queries
2. Internal linking structured to reinforce topical authority
3. Indexation and crawl control to prioritise revenue-driving pages
4. Structured data and semantic markup to improve AI understanding
5. Content architecture optimised for AI crawlers, answer engines, and LLM visibility
6. Organic visibility leveraged to stabilise blended CAC and reduce paid reliance
In 2022 we were able to scale the brand up by 181% Y-O-Y. The brand did above ₹8.3Cr+ in revenue on the website for the year.
We made use of landing page optimization, CPR (Cost Per Result) optimization, and targeted advertising. The right people saw our advertisements at the right time, just like spotlights. We optimized the landing pages to ensure that each click was worthwhile. It's all about targeted advertisements and precise optimization!
Saying no is part of how we protect results.
I understand how frustrating this industry can be.
Performance marketing has low barriers to entry. Promises are easy to make, dashboards can look great, and accountability is often missing. Most founders don’t lose money because ads don’t work, they lose money because execution lacks ownership.
I’ve lived this myself. Before Studio APS, I built and exited two eCommerce brands – Teenilicious (acquired by Fixderma) & Villedomo (acquired by Underfoot Solutions). I’ve dealt with rising CPAs, creative fatigue, inventory pressure, and the realities of scaling responsibly.
At Studio APS, you’re working directly with founders who think like brand owners. Founder-led strategy and media decisions. Honest calls even when slowing spend is the right move. Clear priorities over surface-level “optimisations”. Long-term profit over short-term dashboard optics.
We’re not here for short-term retainers, we’re here to build long-term, sustainable partnerships.
— Harshvardhan Ruia
Founder, Studio APS
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