WhatsApp & Retention Marketing Specialist
The short version
What this role actually does
The Retention Marketing Specialist owns WhatsApp marketing for a portfolio of D2C brands — building automated flows, running broadcast campaigns, and turning first-time buyers into repeat customers. This role generates revenue without incremental ad spend.
About Studio APS
About Studio APS
Studio APS is a performance marketing agency based in Kolkata. We manage crores in annual ad spend across Meta, Google, and Amazon for fast-growing D2C brands. We work in pod structures, go deep on fewer brands, and focus on measurable growth outcomes.
The work
Your week, roughly
- Build and manage WhatsApp automation flows — welcome, abandon cart, post-purchase, win-back, upsell
- Plan and execute 4–6 WhatsApp broadcast campaigns per month per brand
- Segment customer lists for targeted campaigns based on purchase history and behaviour
- Write conversational WhatsApp copy that feels human, not like a broadcast
- Manage tools like Interakt, AiSensy, or Wati and stay on top of platform updates
- Track and report on revenue attributed to WhatsApp — opens, clicks, conversions
- Run email flows and campaigns as a secondary channel via Klaviyo or similar
- Work with media buyers to align retention campaigns with paid acquisition strategy
The fit
What we are looking for
- 1–2 years in WhatsApp marketing, retention marketing, or CRM for a D2C brand or agency
- Hands-on experience with at least one WhatsApp BSP — Interakt, AiSensy, Wati, or similar
- Good copywriting instinct — your messages feel like they came from a friend
- You understand the customer lifecycle — win-back is not the same as upsell
- Data-oriented — you track revenue per campaign, not just send volume
- Email marketing experience is a strong plus — Klaviyo, Mailchimp or any ESP
Why join
Why Studio APS
- Work on a channel that most agencies in India are still figuring out — you will be ahead of the curve
- Your work directly reduces CAC by bringing customers back without ad spend
- Small, focused team where your campaigns are visible and measurable
- Direct mentorship from founders and senior operators
Growth
Where this role leads
₹25,000 to ₹35,000 per month based on experience.
Compensation
What you will be paid
INR 30,000 to INR 50,000 per month, with performance-linked incentives based on capability and outcomes.
Work mode
How we work here
Fully remote. In-office collaboration in Kolkata is welcomed for onboarding and strategy reviews.
role at a glance
Our promises to you
- We reply, yes or no
- Every no has a reason
- No take home tests
How to Apply
Send your resume and best case study or work sample to info@studioaps.in with your name and the role in the subject line.
Applications that include a specific example of work — a campaign you ran, a result you drove, a problem you solved — are reviewed first. Two minutes of effort here makes a real difference.