“If Social Media is the cocktail party, then Email Marketing is the ‘meet up for coffee’. The original 1 to 1 channel.”
-Erik Harbison
Email for Marketing
That’s 4X higher than any other digital marketing channel.
A fundamental reason for this is email marketing gives your customer the option to choose. The majority of businesses only send emails to customers who have signed up to receive them. This enables much higher conversion as you are only targeting customers who have already shown an interest in your brand.
Your Preferred Email Marketing Agency In Kolkata
So we can help you to measure your email performance by the following criteria:
One-to-One Communication
See how we use design and copywriting principles to create visually stunning emails with quality content that let you impact your customer directly at very low cost and with the least amount of trouble.
Scalability
Know how we use advanced algorithms and sophisticated email marketing tools and software to reach a large segment of your target customers at relatively low costs when compared to other digital marketing channels.
Brand Loyalty
Learn how we create informative, educative, and engaging content using a relationship building process that evolves through the three stages of knowing, liking, and trusting to make your readers feel special; so they convert into paying customers or loyal spokespersons, who market your brand through sheer word of mouth.
Your Go-To Email Marketing Agency
We help you generate increased ROI on your emails through a mix and match of:
Email Newsletters
We help you deliver value into your subscribers’ inboxes by creating engaging content that includes helpful knowledge, and tools such as thought leadership articles, how-tos, tips and tutorials, sprinkling your emails with in-between announcements about your products or services building awareness and engagement that ultimately strengthens your customer’s loyalty.
Acquisition Emails
Have a prospect who has opted to receive your emails but hasn’t yet converted into a customer? We help you create email marketing campaigns, attractive offers, and informative content that shows your subscriber the value of becoming an active customer thus helping you move your leads through the conversion funnel faster to add to your bottom line revenues.
Retention Emails
We help you retain already engaged subscribers and customers by crafting messages that request feedback or by sending abandoned cart emails or customized offers to subscribers, who haven’t opened or interacted with your emails recently. We ensure you keep your lines of communication open helping you keep your hard-won customers.
Promotional Emails
Our Work
Frequently Asked Questions
Is email marketing still effective?
Isn’t social media marketing taking the place of email marketing?
Do I need to send an email newsletter?
A newsletter is the best option for certain organizations. Some people respond better to a different philosophy. Various types of material, including recent blog entries and current deals, are frequently included in newsletters. However, it's also OK to send an email that has simply a single piece of information or a single marketing message. Adapt the structure of your emails to your specific audience and test several formats to determine which ones perform the best.
How often should I send marketing emails?
As frequently as you can without being obnoxious. However, you should indeed send emails often, but not so frequently that recipients begin to unsubscribe or, worse still, classify them as spam. Where is the neutral position? Unfortunately, it varies depending on the business. Some people only need emails once a month, while others only need them once a day. To find out what appeals to your particular audience the most, experiment and test again.
Which metrics should I be looking at for email marketing?
The open rate and click-through rate are the two key performance indicators for email marketing. Subscribers won't ever read your entire marketing message if your emails aren't opened; and if they are opened but not clicked through to your website, your emails aren't converting.